3G cost billions: Will it ever live up to its hype?
European cellular phone providers have invested billions of dollars in acquiring 3G licenses and developing 3G networks. After six years since the licenses have been acquired, the industry has yet to see a profit made on its investment. The 3G technology that once boosted a firm's stock value is now weighing it down. Analysts are downgrading companies such as Vodafone and Cingular because of the uncertainty surrounding the future of the high speed data networks.
Executives leading the companies that have invested in 3G networks are divided. Spain's cellular provider Telefonica has filed a lawsuit to reclaim the money it spent on 3G licenses. T-Mobil plans to expand its 3G capabilities however. It is estimated that European mobile phone providers spent $129 billion, with Vodafone, Europe's largest network provider, assuming $34 billion of those costs. In the US, a combined $10 billion has been spent on 3G by Sprint Nextel, Verizon Wireless, and Cingular.
Mobile phone providers have become so heavily invested in the 3G technology, many must continue their support of the high speed data network and hope that subscribers will see value in the service. As other, inexpensive technologies become more available, such as WiMAX, there is the possibility that Vodafone and other network providers will be faced with dealing with an expensive liability in the near future.