Communicating with clothing
France Telecom and designer Elisabeth de Senneville are working on clothing with electronic displays enabled by wireless technology. The prototype screen removes and runs four hours on a charge. Although some public good may come from this I suspect advertisers will promote it. Perhaps one could lower their cellular bill by wearing a Pepsi Logo on their shirt. Or perhaps ads would change depending on where the subscriber went. Since gambling and porn drive most new development on the net I await to see what those industries do with this new toy. Click on the images below.
From the press release:
"The screen is connected to a mobile phone via a Bluetooth link, so drawings and animations can be sent by MMS to another user with the same equipment. Thanks to a dedicated embedded software application, the mobile can be used as a remote control to activate the screen's functionalities: adjust the brightness, select the image or text to be displayed, enter text, draw simple animated visuals, download animations from the Internet, etc. A more sophisticated animation editor has been produced to allow professionals to market their own animations, which will be online and downloadable via the Internet from a mobile phone."